About Us



30 years as a leading 100% Australian eyewear company

Pursuit Active is a business arm of Gary Floyd Brands, one of Australia’s most successful sports sunglasses and eyewear wholesalers. A family owned and operated business founded 30 years ago in 1982, we wholesale a huge range of quality and affordable eyewear to many of Australia’s leading sports sunglasses retailers.

Family owned and operated

Owned and operated by 2 generations of the Floyd family, we have become a trusted name in the eyewear industry – a trust built up by our continued insistence on offering high quality, well designed sports sunglasses at prices everyone can afford. We back this up with a strong belief in our customers and a desire to always provide exceptional customer service.

Affordable eyewear

Our core business has always been about offering affordable eyewear – eyewear that still features the same high quality materials and technology as more expensive brands, but at prices everyone can afford.

High quality, advanced technology sports sunglasses

It seems people think while they can save money on their normal glasses, they need to spend a small fortune on their sports sunglasses. We don’t see it that way. Pursuit Active provides Australian designed eyewear with a huge range of advanced technical features, but at a fraction of the price of many brands on the market.

Australian designed performance sports sunglasses

We’ve worked with a team of talented Australian sports eyewear designers to produce a fantastic range of performance eyewear packed with features you’d expect in the big brand sunglasses and featuring the latest technology. We’ve had them extensively tested by an Australian Optical Laboratory, manufactured by the same manufacturers we’ve used for over 20 years, and we’ve worked out a way to offer them at unbelievable prices.

We’re proud to bring you Pursuit Active Performance Eyewear. A range of affordable eyewear that provides the optimum in style, comfort and protection. With Pursuit Active, there really are no limits.